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	<title>louise doherty</title>
	<link>http://louisedoherty.com</link>
	<description>PR, media and journalism in a digital world</description>
	<lastBuildDate>Mon, 22 Mar 2010 16:40:01 +0000</lastBuildDate>
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		<title>No Tech Day</title>
		<description><![CDATA[Today we&#8217;ve launched a project at Rabbit which I&#8217;m really excited about &#8211; No Tech Day for our charity client Practical Action. Practical Action do great help-them-help-themselves work using simple and innovative technology in developing countries, for example Play Pump &#8211; a water pump powered by children playing&#8230; How cool is that?! More info on [...]]]></description>
		<link>http://louisedoherty.com/2010/03/22/no-tech-day/</link>
			</item>
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		<title>To (client) or not to (client) &#8211; no question</title>
		<description><![CDATA[Recently, I was chatting to a friend about a client project I was working on, when my friend stopped mid sentence: &#8220;&#8230; oh yes, I saw that on Twitter!&#8221; Nothing uncommon there &#8211; I often see things my friends are up to on Twitter or Facebook before I talk to them about it in person. [...]]]></description>
		<link>http://louisedoherty.com/2010/03/09/to-client-or-not-to-client-no-question/</link>
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		<title>Free Flights, and the Social Media Lion&#8217;s Den</title>
		<description><![CDATA[I&#8217;ve recently been working on a project for one of my clients at Rabbit, low cost airline bmibaby, called Free Flight Follow Friday. Essentially, it&#8217;s a competition whereby you can nominate your friends to win one of three pairs of free bmibaby flights each week by using the hahstag #ffff (that&#8217;s right, free flight follow [...]]]></description>
		<link>http://louisedoherty.com/2010/03/05/free-flights-and-the-social-media-lions-den/</link>
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		<title>Goodbye Cow, hello Rabbit.</title>
		<description><![CDATA[Hello, much-maligned blog. Yes, it&#8217;s been a while, but I&#8217;ve got something to tell you&#8230; Today, something very exciting is happening. The wonderful PR agency I&#8217;ve been working at for the last 4 months, Cow, is launching a new online-only agency, Rabbit&#8230; and I&#8217;m in it! So it&#8217;s au revoir to the Cow jokes (I&#8217;m [...]]]></description>
		<link>http://louisedoherty.com/2010/01/05/goodbye-cow-hello-rabbit/</link>
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		<title>Is there ANYTHING Google won&#8217;t put ads next to?</title>
		<description><![CDATA[Yesterday news broke that the London Google HQ had caught fire. Thankfully for all Googlers involved (and the safety of the interwebz) no one was hurt &#8211; it was a small fire on the roof terrace which started when a tree caught fire during a lunchtime BBQ. Twitter was set alight (sorry&#8230;) with posts, Twitpics, [...]]]></description>
		<link>http://louisedoherty.com/2009/08/28/is-there-anything-google-wont-put-ads-next-to/</link>
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		<title>Posterous&#8217; simplicity, WordPress&#8217; flexibility</title>
		<description><![CDATA[Since I started using Posterous I&#8217;ve been a big fan of their clean, sleek design. However, having used WordPress to power my blog for the last few years, I&#8217;m used to being able to customise my online offering by adding widgets and plugs ins. I rooted around in the WordPress theme directory to see if [...]]]></description>
		<link>http://louisedoherty.com/2009/08/20/posterous-simplicity-wordpress-flexibility/</link>
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		<title>Worse than Habitat hastag spam? How not to promote your brand via social media</title>
		<description><![CDATA[So, during my lunch today I popped on to Facebook to see what my friends were up to. &#160;In my news feed, I spot this: This has got to be one of the worst attempts at brand promotion via social media that I&#8217;ve discovered first hand. Silverberg Opticians&#8217; comment is totally irrelevant to Mike&#8217;s status. [...]]]></description>
		<link>http://louisedoherty.com/2009/08/03/worse-than-habitat-hastag-spam-how-not-to-promote-your-brand-via-social-media/</link>
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		<title>Screen casting, video editing and iMovie hell</title>
		<description><![CDATA[For the past few days I&#8217;ve been working on creating an overview video for Clear Books &#8211; an online accounting software system, and one of the companies that Fubra have invested in. When we decided to do the video I got really excited&#8230; &#8220;Yes!&#8221; I thought. &#8220;This is what I&#8217;m good at!&#8221; I did a [...]]]></description>
		<link>http://louisedoherty.com/2009/07/22/screen-casting-video-editing-and-imovie-hell/</link>
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		<title>I dun some writings</title>
		<description><![CDATA[I&#8217;m trying to get back into writing. Non work-related stuff I mean. I used to do a lot of music writing, but it all kind of fell by the way when I was hit by the dazzling bright lights of PR. But I want to start again. So, with that in mind, a while back [...]]]></description>
		<link>http://louisedoherty.com/2009/07/20/i-dun-some-writings/</link>
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		<title>Posterous and WordPress &#8211; the test</title>
		<description><![CDATA[I&#8217;ve recently signed up for a new, free service, Posterous.com. It&#8217;s basically blogging, via email. All the cool kids are using it these days, and not one to be left out, I&#8217;m giving it a go. It doesn&#8217;t (yet) have the customisability that WordPress does, since you can&#8217;t change your theme or add plug ins, [...]]]></description>
		<link>http://louisedoherty.com/2009/07/17/posterous-and-wordpress-the-test/</link>
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