Hello, much-maligned blog. Yes, it’s been a while, but I’ve got something to tell you…
Today, something very exciting is happening. The wonderful PR agency I’ve been working at for the last 4 months, Cow, is launching a new online-only agency, Rabbit… and I’m in it!
So it’s au revoir to the Cow jokes (I’m moo-ving on…!) and bonjour, Rabbit.
In all seriousness, I’m totally, massively, excited to be offered such a great opportunity – and relieved that I can tell people as I nearly spoiled the surprise on many an occasion. We’ve had an amazing response from clients and potential clients so far, more work than we knew could fit into a week and more fun than work should legally be.
I mean, check our our pretty new site!
It’s exciting, changing, opportunistic times in PR/marketing/communications/digital now, and I feel like I’m hopping into the right patch to have the pick of the juicy carrot crop.
Go Rabbits…!



Strictly Not News
I’ve been meaning to use this blog more to comment more on media/PR news and to document my comments on news stories elsewhere, but life somehow gets in the way. Here is my latest comment on an article about the number of complaints to the BBC over John Sergeant leaving Strictly Come Dancing on MediaGuardian:
It’s understandable that the public, egged on by programme makers looking to boost viewing figures at that crucial two-thirds-of-the-way-through hurdle, fall for these kind of stunts. But the press? There was a whole package dedicated to this on Channel 4 News last night. What happened to a news agenda?
The public need to learn that outside of voting competitions and ‘have your say’ that actually, they can’t expect to influence aspects of the lives of those on TV. If John Sergent wanted to leave it’s his choice – why should viewers have the ability to bring him back?
The press need to learn not to fall for PR scams and stop giving reality TV contestants space on the agenda of serious news outlets.
I would have been much more interested to read about the way the media have blown this story all out of proportion and possible reasons (audience figures of the news outlets themselves, infotainment culture, payoff to leave) that paper thin publicity stunt fodder ended up as news at all.
The article is here:
http://www.guardian.co.uk/media/2008/nov/20/strictly-come-dancing-john-sergeant
I’m still in utter disbelief that this kind of shite makes the news!